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Designated in 2010, the area consists mainly of late Victorian suburban residential development which was built by the local developer Samuel J. Jerrard.
Through the 1880s and 1890s Jerrard built up long stretches of Vicars Hill and the newly laid out streets Algernon Road, Algiers Road, Ermine and Embleton Road, taking advantage of the topography and the good transport links to London.
His houses are generously sized and are stylistically distinctive as a group. Many of his other houses in the area are protected within the Brockley conservation area.
Jerrard’s development in Ladywell survives nearly complete, including its rich architectural detailing. It constitutes the core of the conservation area, supplemented by some later infill development of the late 19th and early 20th century that completed his streets.
The conservation area also encompasses the commercial core of Ladywell along Ladywell Road, known as Ladywell Village, which contains some of the oldest houses and pubs of the area and Edwardian shops that were constructed at the turn of the century in response to the rapidly increasing community around them.
We have produced a conservation area appraisal in support of the designation. It sets out the character of the area which we seek to preserve and enhance and explains why the area is considered worthy of protection.
We have made an Article 4 Direction to the area to encourage the retention of high quality architectural features and ensure that changes are undertaken sympathetically.